AlfaLux Ceramiche Spa was acquired by Walter Ricchetti on 20th December 1975, and he transformed the name of the pre-existent group into Riwalfa.
Since the beginning of 2007 Alfalux is the new trademark of the Gruppo Nuova Riwal, created from the merger between the historical trademarks Alfa ceramiche and Lux ceramiche; Nuova Riwal ceramiche has been, nowadays, part of a larger sized group whose parent company is Casalgrande Padana S.p.A. with headquarters in Casalgrande di Reggio Emilia.
To satisfy the growing need of the market in 1996, a plant next to the one in Roteglia was purchased in order to increase production of the glazed Stoneware; in this way a potential of more than 6 million square meters was reached. Once again this brand showed its ability in investing on innovative products and became a forerunner of time.
Glazed stoneware in particular the version with a coloured body represents today a very important part of the AlfaLux Ceramiche sales; it is appreciated and requested by the market and is exceeding in technical and aesthetic content the main type of "full body" massive stoneware.