Serenissima Cir Industrie Ceramiche S.p.A., with head office located in Casalgrande, Reggio Emilia, incorporated as a group in December 2003 following the merger of Ceramica Serenissima S.p.A., Ceramica Cir S.p.A. (also owner of the Capri Ceramiche brand) and Exe S.r.l.. It is also holds 100% of Cerasarda S.p.A., Ceramica della Costa Smeralda - which was founded in 1963 by prince Karim Aga Khan as part of his Emerald Coast construction project.

Its head office is located in the Sardinian town of Olbia. Then, on 1st June 2005, the Serenissima Cir Industrie Ceramiche S.p.A. group bought up Cercom. A specialist solid porcelain stoneware manufacturer, the company has two plants located in Ferrara's Comacchio area, just a stone's throw from Po Delta Park.

The Group is now an established component of the worldwide ceramic wall/floor tile manufacturing and marketing sector. It covers both the industrial segment, with the Serenissima, Cir, Capri, Cercome and Exe brands, and the more design-led segment with its luxury brand Cerasarda, which also features ceramic tableware, interior design accessories and homeware