“VitrA MOD is a response to a brief from VitrA that asks for a vital and clean solution that elevates its mid segment product range. It is not intended as an extension of the Istanbul Collection but instead as a completely defined language that complements the successful architecture of contemporary industrial design and also the emerging influence of controlled linear graphic interior design.”
“The challenge was set to identify a design logic that would result in an intelligent modular system with subtle references to the economic everyday use of water.
Ultimately, RL has studied production processes once again to thin down and lighten the ceramic in order to reduce material mass, firing time, and ultimately cost, so that all aspects of the design philosophy are reflected in the universality of the series.”
“This series is totally versatile and adaptable to most architectural situations, while being compact enough to be a globally practical solution for most cultures. MOD has been designed and developed in order to integrate all ongoing advances in touch with ceramic technologies and to adapt to the needs of different markets worldwide. The hardware has undergone the same intense process of reduction and organic mineralization, in search of a complete product offering that harmonizes all materials, functions and typologies. For example, the main washbasin faucet has a reduced diameter stem in order to cut down on water use. In addition, there has been a rationalisation in favour of advanced joystick and cartridge mechanisms. Much effort has also gone into balancing the proportions of the different core elements and seeing how they coexist in interior space, to liberate floors and surfaces from extraneous clutter whilst leaving generous space around them.”
“Also new is a modular system that replaces traditionally heavy pedestal elements with shrouds that are available in different generic materials and price-points, in order to suit individual tastes and budgets. High precision materials such as Corian, laminate, bamboo, aluminium and stainless steel are currently being investigated —with aluminium at the high-end as it is the optimum solution in terms of modernity and aesthetic clarity.” Ross Lovegrove for Vitra