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Catalano introduces the book "Catalano. Bathroom design in business culture", published by Il Sole24ore Cultura - which is an effective tool for the company to disclose its history, its values and its philosophy. The book aims to be an instrument of cultural and strategic reflection about "Catalano project" both in national and international scenario and it includes an interesting historical and sociological dissertation on the different kinds of bathroom."Catalano.
Bathroom design in business culture " starts with a comprehensive scientific speculation on some cultural models about bathroom environment in twentieth century, by attributing to them specific characters, genres and identities. All these elements can be described with icons of collective imagination, built through the help of architecture, art, cinema and literature. In comparison to these cultural models, “Catalano bathroom” is the result of a deep reflection on the meaning of producing sanitary-ware items in a context of social, cultural and architectural modernity. Catalano’s project is placed in some exploratory trends ranging from "Simplicity Theory" to "System Theory".
The last ten years of corporate history are reported and analyzed because they are more significant than an original business strategy. The company history is related to particular ranges of products, emblematic for their content of values and business; first of all the ZERO system.
To minimize the self-congratulatory drive, there are words, notes and annotations scattered all across the book, with a non-standard layout, signed by prominent personalities from the world of design, economics, architecture and marketing, with the aim to create a narrative level that runs in parallel with the contents of the other chapters. An entire section is dedicated to the technological innovations introduced over the years, until the recent partnership with Sacmi, with which Catalano is building an excellence manufacturing center, unique in the world. All these technology choices are all oriented to reach the highest quality level.
The book closes with a brief historical overview, illustrated with the help of info-graphics, showing the milestones of Catalano development in its early forties
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