Portobuffolé, Treviso, Italy - Cristalplant®, a versatile, technologically advanced material with a natural mineral base, and MDF Italia, the famous Italian design brand, together announce the third edition of the Cristalplant® Design Contest in which both companies shall be partners on the look out for innovative projects for tables, small tables and furnishing accessories made in Cristalplant® and inspired by MDF Italia design.
The theme of the contest, which closes on 31st January 2011, is Touchable Emotions, a payoff which combines both MDF creativity and Cristalplant® tactile sensations. The Design Contest is aimed at young designers born after 01/01/1971, who shall be allowed to present one or more projects. Participation is free of charge and intellectual property and copyright of the projects submitted remain property of the designer.
Winners shall be awarded on the occasion of an important anniversary, long awaited by public and press, the 50th Salone del Mobile in Milan: Cristalplant® Design Contest shall be situated in the Fuori salone at Superstudio Più in via Tortona number 27. The projects shall be presented to public and press during prize-giving on 13th April 2011 and included in the MDF catalogue. The decision of the jury shall be final and the utmost discretion shall be maintained by the two companies.
MDF Italia is a Milan-based company in the field of design and production of furniture and finishing accessories famous at International level thanks to highly acclaimed collections, the projects of which interpret the necessities of a global village in an innovative manner.
“The contest, besides enhancing a fabulous material - states Umberto Cassina, vice President of MDF Italia - has the aim of helping new designers to emerge. The company has always had the role of a talent scout, selecting, and including in its catalogues, projects of both young and unknown designers as well as established names of the International design scenario; among these the Belgian Xavier Lust whose S table, made in Cristalplant® has been bestowed the title of ADI Design Index 2009 and shall compete in the XXII edition of the Premio Compasso d’Oro ADI 2011”.
Innovation, a constant quest for simplicity of both form and style, new lines with an eye on elegance and originality, quality of workmanship and internationalisation, are all distinctive features of MDF Italia, a company which has made simplicity its company culture.
“Last year we received about 1500 projects – states Vittorio Pavarin, Cristalplant® marketing manager – and every year the contest becomes more popular, mainly thanks to its partnership with companies which believe in Cristalplant®, such as MDF Italia in the following edition. The contest has always had the aim of bringing together the most famous Italian brands of furniture design and young designers through Cristalplant®. Long-lasting collaboration stems between companies and designers. For example Mario Ferrarini and Gabriele Rosa were both awarded in the 2009 edition, in collaboration with Antoniolupi, and after the contest they still went on designing for the same company. Unlike the previous editions, this year designers are asked to present innovative and researched items which do not follow any kind of market logic, research pure and simple for the joy of young designers”.
Participate by simply uploading the renderings of the projects to submit at the appropriate section of the website www.cristalplant.it, by 31/01/2011. On the same website, in the section dedicated to the contest, one can find the full contest regulations and all information related to Cristalplant® technology.