Bisazza at Cersaie 2011: two faces, one spirit

On the occasion of the forthcoming International Exhibition of Ceramic Tiles and Bathroom Furnishings, Bisazza will present two separate stands: one dedicated to Bisazza Mosaico and the other to a new division of the brand, Bisazza Bagno. Bisazza Mosaico will unveil new collections and patterns by Edward Van Vliet, Tord Boontje, Carlo Dal Bianco, Patricia Urquiola and Marcel Wanders, as well as a range of patterns in the new 5X5 size format. Bisazza Bagno will launch The Wanders Collection, a new line of bathroom furnishings designed by Marcel Wanders, in addition to The Hayon Collection, which was designed by Jaime Hayon and previously presented in March at ISH in Frankfurt. Bologna, 20-24 September – Bisazza is delighted to announce its participation at CERSAIE with two separate stands that showcase the company’s newly expanded offerings. One stand will be dedicated to mosaics, the core business of Bisazza since its founding in Vicenza in 1956. The
other stand will present the Marcel Wanders-designed bathroom furniture collection for Bisazza Bagno, a new division of Bisazza that was launched at ISH in Frankfurt in March. This year Bisazza Mosaico introduces several new collections, with new tile formats as well as new patterns designed by internationally renowed designers such as Edward Van Vliet, Tord Boontje, Carlo Dal Bianco, Patricia Urquiola and Marcel Wanders. Today Bisazza can boast a catalogue that is unparalleled worldwide in terms of both variety and depth of the range, always with a view to meeting individual tastes and the most diverse needs in private or contract interior decoration. This variety can now be seen on the new Bisazza website bisazza.it where the diversity of the catalogue shines through the new “made to measure" option, a section dedicated to personalised mixes that lets the consumer create their own mix "to measure". In addition to a more dynamic online presence, this year’s launch of the new Bisazza Bagno division introduces a whole new dedicated sales team and a distribution network of its own, in addition to drawing upon Bisazza’s extensive sales network. Bisazza Bagno collections are available at the 12 Flagship Bisazza stores (Antwerp, Barcelona, Berlin, Chicago, London, Los Angeles, Miami, Milan, New York, Paris, Rome, Tokyo) and through a network of international retailers. Quality and variety will be the guiding principles of the commercial strategy.