Finale Emilia, 20 September 2011 – There are images fixed in our memory that remain with us without any connections with our past. They are a sort of infinite and never-changing present like a human being. Sensations that find a new life and form in every interpretation and repetition. This is the leitmotif of the new proposals New Country and New Vintage presented by ABK in Cersaie 2011 – pad. 16 Stand B34 – C31.
NEW to show ABK interpretation of different living styles; NEW is also the creative and design concept that inspired our new collections. A research started with NEW COUNTRY, a container of floor and wall tiles showing how to retrieve materials and decorative techniques of the past to make them currents and fits for a lifestyle in harmony with the nature. It now continues with NEW VINTAGE, a new proposal and creative project in which recovery and stylistic research are connected in one direction made of deep stories, production techniques and materials with an important experience.
NEW COUNTRY is the representation of a new chromatic and tridimensional language that tells a life way actual and in harmony with the nature. New Country is the result of a meticulous research and it has applied to four different collections, complementary and mixed together. They are designed to renew the architectures of the past making them contemporary to re-create naturals atmospheres in metropolitan houses: PATIO, PURO, RICORDI and CONTEMPORANEA.
The soul of the project NEW VINTAGE is represented by the collections CABANE and AQUA. They have different origins and objectives, complementary styles and uses born from the same spark design: retrieve the stylistic heritage of the past to guide the new trends.
An innovative idea of the project, complete and flexible, born from the passion for ceramic and collected in two product lines that represents the style NEW COUNTRY and NEW VINTAGE for ABK.