The city becomes the protagonist. Also this year, Downtown Bologna transforms into the ideal living room for the second edition of the project: “Cersaie Downtown. The streets of Design”. The Italian ceramics enters the urban spaces. This is the main aim of the initiative that, beyond taking Cersaie event out of the ordinary borders of the field, allows to experience the most innovative and unexpected aspects of this material. Thus, walking along Cavour Gallery, it will be easy to chance upon the funny installation covered with Gamma Due’s ceramic tiles. Inside the big cube, the fashion icon people all around the world love the most: Hello Kitty, protagonist of the coloured ceramic surfaces for walls and floors.
Two ideas of bathroom: inside the cube, Hello Kitty in a refined and exclusive version, with SWAROVSKI ELEMENTS; outside the cube, Hello Kitty in a red/white pop version. A little face peeping out and winking at us. A nice friend making any awakening pleasant.
HELLO KITTY’S TILES
The dream of millions Hello Kitty’s fans has come true: living in one’s own home, day by day, together with the most popular and beloved fashion icon in the world, surrounded by walls decorated with irony and fun.
The funny character becomes the protagonist of ceramic surfaces for walls and floors thanks to the International License Agreement between Gamma Due and Sanrio – owner of the brand – that gives birth to the first collection of ceramic tiles in the world.
Presented in worldwide preview at Fuorisalone Exhibition in Milan, last April, at Cersaie it will see its official launch at Gamma Due’s booth: 150 sqm entirely dedicated to the presentation of the 11 decorative lines, to the merchandising tools and to the advertising campaigns for the shops.
PRODUCT PROFILE
EASY ceramic tile collection is a coordinated wall and floor (monoporosa, white body) collection in size 20x20 realized in 6 glossy colours: beyond white and the inevitable pink, also red, avio-blue, grey and black. An ostentatious bow, Hello Kitty's typical element, creates a soft texture with a see-through effect. Floor is obviously anti-slip!
The decorative lines are 11, some of them very simple and other more sophisticated, where Hello Kitty appears as damask, wallpaper or even enriched by Swarovski stones.
And for those people who want to personalize their bathrooms or kitchens with an original touch, Pop Up are perfect! These are little ceramic tiles that could be easily laid on any surface with a strong biadhesive or even with a magnet.
Hello Kitty: the “memo-friend” on the fridge to remind you your engagements and commitments!
ELEVEN DECORATIVE LINES
CLASSIC
Unique and amusing. A little face peeping out and winking at us. A nice friend making any awakening pleasant.
CLASSIC RELOAD
Bow and again bow! Pink for the most romantic girls and red for the grittiest ones. A choice to share with your best friends… wow, extraordinary bow!
LOVE
A heart full of love. A bathroom full of hearts… The heart of a sweet friend and discreet partner of the most intimate spaces.
LAUNDRY
With Hello Kitty doing the washing is just like playing! Hanging out the washing, ironing, folding and perfuming. Watch out with the high temperatures if the clothes are delicate.
NAVY
Cheerful, lively, light-hearted. Scenes of playing on the beach, together with new characters and incredible adventures.
SCHOOL
A real friend! Hello Kitty writes your name with multicoloured letters in your bedroom or bathroom, together you will learn to read and, who knows, maybe one day you will find her right in your school!
STRAWBERRY
Hello Kitty with the flower instead of the bow: an amusing and refined version, framed by a strawberry crown. Romantic and chic!
PERLAGE
The most stylish, the one women of all ages love the most. Considerably refined and glamourous. A Hello Kitty made of slightly coloured pearls. A time and ageless charme!
PERLAGE LIMITED EDITION
A line produced just upon request, really exclusive… signed by Swarovski.
For a dream bathroom, house, loft and hotel. Absolutely first-class.
DAMASK
Precious, with a glossy-matt effect enriched by Gold and Platinum.
Really chic! Discreet face shape and initial letters of the funny protagonist.
TOILE
A surface like a big canvas representing Hello Kitty’s life. Her magic, tender world, made of friends, horse races, outdoor games in the nature.