One of the leading new features presented by Iris Ceramica at Cersaie is the ACTIVE LIFE collection, the first ACTIVE Clean Air & Antibacterial Ceramic™ project specifically designed for homes. A collection with an eco-friendly spirit, with properties that ensure an unmatchable standard of cleanliness and hygiene, making a valuable contribution to health, particularly in places such as bathrooms and kitchens, where cleanliness and hygiene are important.
ACTIVE Clean Air & Antibacterical Ceramic™ makes the ACTIVE LIFE slabs a true eco-active, antibacterial and anti-pollution “super material”. Real “magic” made possible by titanium dioxide (TiO2) which is bonded to the slabs at high temperature in the form of micro-metric particles using an exclusive method which allows the eco-active properties of titanium dioxide to be maintained over time and avoids any risk to human health and the environment during its manufacture. Simply by exposure to light, whether natural or artificial, the photocatalytic process responsible for its anti-polluting and antibacterial action is activated. Walls and floors covered with ACTIVE LIFE reduce the harmful household caused, for example, by heating and air conditioning systems and cigarette smoke.
ACTIVE LIFE thanks to its absorbent properties is also less vulnerable to dirt, making it easier to remove dirt by reducing the need for use of clearing products (which are themselves pollutants).
The five choices in the ACTIVE LIFE collection are distinguished by their candid spirit, which bathes interiors with reflections of light, creating an effect of total purity. Natural Essence and Light Essence, available in a 60x20 format with a natural finish and a thickness of just 6.5 mm, convey the warmth of wood in tones of beige and white. An essential, contemporary feel inspired by cement colours characterises the Natural slabs, with beige tones, Deep with grey tones and the Light slabs in white. The cement references are available in 60x20, 60x60 and 30x30 formats, complete with mosaics and strips.