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Novoceram, a manufacturer of ceramic tiles since 1863, is renewing its corporate communications and involving its contacts in an entertaining competition based on the social network Facebook, one of the indispensable tools in today’s corporate communications strategy. The competition prize of € 5 000 will be donated to the non-profit organisation chosen by the winner. The competition is simple: Novoceram has chosen three bloggers known for the quality of their blog sites and their passion for cooking, art and design.
The challenge is this. The three bloggers will invite their readers to participate in the Novoceram competition on Novoceram’s fan page on Facebook to try and collect the largest number of points possible. The blogger whose readers collect the most points, wins.
The winner then chooses the non-profit organisation to whom the prize money will be donated. The Passion Project consists of two parts: on line and off line On line. Starting today and until 30th September, the Novoceram Facebook page will be hosting this friendly match between the three bloggers. Participants will take part in the on-line game and then give the points they collect to the blogger of their choice. The blogger who collects the most points wins the competition.
The non-profit organisation chosen by the winning blogger will receive the prize money. Off line. At Cersaie 2011, International Exhibition of Ceramic Tile and Bathroom Furnishings, (20th to 24th September 2011 at Bologna), the Novoceram stand will take the form of a hideout for secret agents where passion agents will be entrusted with some very special missions. The Novoceram stand will feature 3 large areas where the three bloggers will talk about themselves, about their lives and passions. If you want to take part in the competition go to the Novoceram Facebook page
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